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Alliance unites to promote Macs in the workplace.


Five enterprise software companies have recently joined forces to to promote the use of Macs within corporate environments that are currently managed with Microsoft Windows.  Members of the Enterprise Desktop Alliance (EDA), as they are called, include Atempo, Centrify, Group Logic, LANrev, and Mac virtualization veteran Parallels who together believe that they can show businesses how to integrate and manage Macs to increase productivity.

Some specific integration solutions that the EDA are targeting include virtualization, enterprise data protection, identity and access management, file and print services, and systems lifecycle management. Utilizing the EDA’s strategies administrators should ultimately be able to achieve the same level of control, security, policy compliance and service on the Mac that they currently have with their Windows platforms.

“Since adopting Intel technology in its Macs, Apple has seen rapid growth in its desktop and laptop sales, up 51 percent last quarter on the same period in 2007, and outpacing the PC market,” Sherylin Dahl, senior partner manager at Parallels told InfoWorld. “This is partially due to tools such as Apple’s own Bootcamp and virtualization solutions such as Parallels Desktop for Mac, which enable users to run Windows or Linux applications on a Mac, addressing the compatibility issue that has traditionally acted as a barrier to widespread Mac adoption. The Enterprise Desktop Alliance aims to advance this goal by educating the market and further encouraging and enabling Mac adoption in the enterprise.”

The Alliance plans on pushing there strategic help through the use of educational services including Webcasts and seminars, and will also provide white papers, product information, and other resources on its Web site.

One thing for sure is that the alliance is hell bent on integration of Macs in business environments and with recent reports of rising Mac use in the corporate sector, how can they go wrong?

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