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Sirius and XM May Be Coming to iPhone App Store

In its first two weeks in the wild, Apple’s iPhone App Store has already been a breakthrough in the mobile industry, as well as an overwhelming success for Apple. However some say that a “killer app” is still missing from the App Store. With the FCC recently approving the Sirius/XM satellite radio merger, that “killer app” may soon be a download away.

Howard iPhone-Sirius

“Sirius and XM, the two big (and only) names in satellite radio, have both had their share of ups and downs. Sirius, for one, has had great success by acquiring Howard Stern for a 5 year contract, who brought in millions of new listeners (approximately 9M). XM has struck deals with a handful of car manufacturers to provide built in XM tuners and has overall acquired a hefty subsriber base. Unfortunately, these companies are still both yet to succeed,” reports iSmashPhone.com.

“It took the Department of Justice 16 months to announce that the merger “does not break the Sherman Anti-Trust Law and is not a monopoly”. The FCC, however, is still yet to approve the merger. Oil companies merge five times faster than the Sirius/XM merger has already taken,” they continue to report.

“Howard Stern himself said, “Calling Sirius and XM a monopoly is the same as calling the Apple iPhone a monopoly because it doesn’t come equipped with a BlackBerry.” In other words, the satellite radio companies don’t monopolize the industry, but rather they bring more competition to the in-car entertainment market which terrestrial radio, CD’s, and iPods are all part of.”

Additional thoughts: Kind of a strange analogy, but it makes sense.

“So, what’s the solution? The Apple iPhone. It’s one of the fastest growing devices in the mobile phone market (1M+ iPhone 3G’s sold in the first weekend worldwide), and it has the ability to host a Sirius/XM receiver via WiFi/3G/EDGE. That being said, it comes as a bit of a shock that neither Sirius or XM have a native application in the App Store. Are they worried that allowing users to stream their radio broadcast directly to their iPhones will contend with the sales of their own portable players? Perhaps…but think of the untapped market both companies will be accessing via the iPhone,” iSmashphone.com explains.

“With the advantage of 3G, Sirius and XM will literally have the ability to allow users to listen to their broadcasts anywhere (without having to wear funny looking headphones and be outdoors while staying away from tall trees and buildings). Having a Sirius and/or XM service on the iPhone would greatly increase the subscriber base for both companies – even if they decide to charge an additional iPhone Subscription Fee.”

Additional thoughts: It would not only increase XM and Sirius’ user base. It would further the iPhone and iPod 3rd party accessory business by demanding new car adapters, new methods for car audio integration and home stereo usability. Some nice new gadgets would spawn from the addition of an official Sirius/XM app in the iPhone App Store.

Additional thoughts: Neither company has realized the potential of the iPhone app store running Sirius/XM software. We’ve posted about a 3rd party Sirius app on the iPhone called uSirius, although your iPhone had to be jailbroken to run it. I religiously use my Sirius satellite radio, I love Howard Stern, and I long for the days when an official satellite radio app is available for the iPhone, decreasing my daily device count by one more.

via iSmashphone.com

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