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UK iPhone 3G Ad Banned; ‘Misleading Claims’ to Blame

According to the UK’s Guardian, the Advertising Standards Authority (ASA) of the UK has pulled an Apple iPhone 3G add claiming it “over-hyped the Internet capabilities of the smart phone.”

The television ad is nothing short of advertisement we see here in the states. While a voice over exclaims, “You never know which part of the Internet you’ll need…Which is why all the parts of the Internet are on the iPhone,” a visual of a live phone navigates from the weather forecasts of Cape Town to directions on getting to Heathrow airport. (No, they did not forget the whimsical music softly playing in the background.)

Reportedly, the ASA received two separate complaints stating that the ad is misleading in part because the iPhone does not support Flash or Java, which are both integral parts to a slue of web pages. Apple has recently shot back explaining that the iPhone was built to “open Internet standards” and that Flash and Java are not open source technology (yet) and that Apple could not guarantee compatibility with “every third-party technology in the marketplace.” Apple reiterated that the aim of said ad was to highlight the newest capabilities that the iPhone can offer, with more than common access to WAP versions of sites.

While Apple continues to defend itself by stating that none of the content used in the ad was Flash of Java based and that the line “all parts of the Internet” meant website availability, the ASA refuses to bend. And even though Clearcast (advertising pre-vetting service) gave the go ahead to Apple after they gave a “demonstration and gave advertisers assurance,” the ASA has ordered the TV ad banned from viewing in the same format.

This is the second time in two weeks that we have reported Apple having to bend overseas for cultural presidents. First, China and the debacle with iTunes. Now, the UK, and their yanking an ad after TWO complaints. What’s next,_________________________________? (You fill in the blank.)

Watch the banned ad on guardian.com here.


Comments [2]

2 Comments to “UK iPhone 3G Ad Banned; ‘Misleading Claims’ to Blame”

pandora diagram ace @ February 29th, 2016 at 9:41 pm
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