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Video: Microsoft Airs Two More “I’m A PC” Commercials, PC Guys Tells His Story

In an attempt to reclaim “PC Guy” and correct his image, Microsoft has launched a new ad campaign called “I’m a PC.” The new ads start off mimicking Apple’s “Get a Mac” ads with a John Hodgman lookalike.

Like the ads previously aired by Microsoft, these commercials do not feature Vista, or even mention Windows. They are entirely focused on targeting Apple and the “Get a Mac” ads, and reclaiming the PC image by telling the public that “he’s been made into a stereotype.” While the commercials do fall short in some ways, they are much more focused than what was being delivered with Seinfeld and Gates. This direct approach should allow Microsoft to garner a tiny bit of control back from Apple. (Or at least give PC users some ammo to use in arguments… “Hey! I will NOT be made into a stereotype!”


“I’m a PC, and I am not alone”



“I’m a PC, and I wear a suit”


These commercials come directly after Microsoft announced the Seinfeld + Gates duo couldn’t really spark that magic on screen.

Additionally (via TechCrunch), the new star labeled as PC Guy, Sean Siler has the autoresponse turned on for his sean@windows.com email address. When you email him, you’ll get the following response automatically:

Hello! I’m a PC – and I can’t answer your email right now. I’d like to say that I’m out climbing Mt. Rainier or biking across Europe with the Swedish Beach Volleyball Team, but in fact I’m probably just chained to a desk somewhere in the depths of Redmond pounding out product specifications.

Now that I have been in a commercial, Microsoft has given me access to super-secret “BillyG” level of executive resources. That’s right – I have my own email auto-responder!

This, as you have probably surmised, is my pre-prepared auto-response (All natural, no filler. No animals were harmed in the making of this response. Except for a ferret.) I really would like to have answered you myself, but if I did, (a) I’d probably get no work done, and (b) then I’d get fired, and (c) then I’d have no chance of doing any more of those really awesome commercials.

So let me try to prognosticate a few of your questions and answer a few of them.

Why did they put you on TV?
I think it’s my devastating good-looks and animal magnetism. No, really – there’s a ferret stuck to my leg right now.

But really – you aren’t even an actor!
No I’m not. But I play one on TV. I really am a Microsoft Program Manager. I work on IPv6, and other things that you haven’t heard of.

How did you get selected?
I auditioned along with a couple of hundred others. I guess I looked very Engineery. And the ferret probably helped.

Are you interested in more acting?
Oh no, I think that Engineering is MUCH more fun.

What’s with Windows Vista?
You’ve been watching those commercials again, haven’t you? Windows Vista rocks. Listen to real users, not actors.

-The Real PC, Sean Siler

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