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The Top 8 Reasons Apple’s Upcoming Notebooks Will Blow Our Minds

The rumor mill has been in high swing lately. “The Brick” has been revealed, and various information regarding Apple’s upcoming notebook line has been uncovered. Among all of the rumors and fake blurry spyshots, anticipation has been increasing. Below are the top 8 reasons Apple’s upcoming notebooks will blow our minds.

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1. Design →
Macbook Pro: It has been over four years since the current Macbook Pro case design was introduced. Aside from some minor refining along the way, the entire exterior enclosure is vastly overdue for a refresh. Don’t get me wrong, the current design is nearly flawless. But in order to first and foremost line up with the integrity of the rest of Apple’s notebook line, the next iteration of the Macbook Pro should be a major overhaul. Expect clean, fluid lines, and major design inspiration from the Macbook Air and iMac. Expect thinner, crisper edges, universal parts across the entire notebook line, increased power and an overall performance boost. And if “the brick” is true and Apple has indeed developed its own manufacturing process, your next notebook could be made out of one piece of high grade, aircraft quality aluminum, which was cut sculpted by 3D lasers and high powered water jets.

Macbook: The standard issue Macbook (which has been hanging on to its plastic casing for some time now), is also said to be going aluminum. If true, this would catapult Apple’s consumer-range laptop into a pro-sumer product of sorts. The begrudging Greenpeace would quiet down for a little while, and many more consumers would approach the Macbook as a serious contender. Sleeker, sexier, Macbook Air/iMac inspired notebooks are exactly what Apple should be delivering, and chances are they will.

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2. Chipsets →
If Apple’s upcoming notebooks truly use the rumored NVIDIA chipsets, we could literally see leaps and bounds in improved performance. Macbooks currently use slower integrated graphics chipsets from Intel, which perform very poorly compared to NVIDIA. Regarding gaming, Apple notebooks have never been at the forefront. And with the transition to NVIDIA chipsets (a single chip design), Apple could remove the negative gaming stigma attached to their laptops.

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3. Internals →
A built to order Solid State Drive option should be expected from the upcoming notebook transition. Currently, the only notebook Apple officially offers with a built in SSD is the Macbook Air. If Apple offers an SSD option for more of its laptops (Macbook Pro specifically), the combined use of new chipsets, hard drives and processors could pave way for performance like users have never seen. When combined with Apple’s upcoming Mac OS X Snow Leopard, performance will benefit immensely.

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4. Mac OS X Snow Leopard Support →
Rumors that Mac OS X Snow Leopard will be released addressed at MacWorld 2009 have been around for a while. Apple’s website explains that “Snow Leopard builds on Leopard’s enormous innovations by delivering a new generation of core software technologies that will streamline Mac OS X, enhance its performance, and set new standards for quality.” Snow Leopard will need hardware to take advantage of all of its performance capabilities, and Apple’s upcoming notebook line should support some, or most of Snow Leopard’s future OS enhancements.

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5. LED Displays →
With Apple ramping up LED production, its upcoming notebook line should further benefit from the inclusion of LED displays. When compared to traditional cold cathode fluorescent backlights (CCFLs), LED technology offers increased color saturation and is more efficient with light distribution across the entire display. It also consumes less power, runs cooler and has a longer life than CCFLs. As a result, we should expect overall longer battery life from our notebooks, and brighter screens for longer durations (if needed).

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6. Aggressive Price-points→
Apple has been making a big push towards slashing its product pricing for consumers. Lowering prices across the board are always a top priority for Apple. If any of the rumors we’ve been hearing hold true, Apple has been making major strides towards lowering the price of its notebooks, while introducing major feature enhancements. If “the brick” rumor holds true, Apple CFO Peter Oppenheimer’s statements would make a lot more sense at this point. “Oppenheimer referred to a “secret product transition” that “Apple’s competitors won’t be able to match.” The new manufacturing process could give Apple major cost control, ultimately allowing for less expensive notebooks.

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7. New Notebooks = Apple Media Event →
Apple Media Events are always met with great excitement. And of course major product announcements such as these, would require a full on Apple Media Event. October 14th has been pegged as the date by a majority of the community, and most are expecting an Apple Macbook Event to take place. It’s entirely speculation at this point, but all the cards seem to be lining up for the 14th.

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8. Anticipation →
We’ve heard rumors about everything from a completely touch-screen mac tablet, all the way to a mac pro mini, and moat of them are probably BS. Directly considering the facts, Apple hasn’t touched the Macbook or Macbook Air in 9 months, and the Macbook and Macbook Pro have only seen “speedbumps” as of late. Whether it be the inclusion of (more) multi-touch, revolutionary exteriors, an unmatched combination of internals, or all three, it’s entirely safe to assume that Apple’s upcoming notebooks are going to unleash some break through innovation. The anticipation is palpable.



Either way you look at it, nearly every piece of “unconfirmed” information that has trickled in regarding Apple’s upcoming notebooks is tantalizing. If you need to get caught up, stop by the rumor mill. We’ll be counting down the days.

Comments [8]

8 Comments to “The Top 8 Reasons Apple’s Upcoming Notebooks Will Blow Our Minds”

DCGOD @ October 5th, 2008 at 8:56 pm
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I really hope it’s the 14th. I’ve been waiting for a new Macbook Pro for over a year. I waited for months before the last one was “speedbumped.” I know that we’re thinking Macbook on the 14th, but I hope the MBP gets addressed some what.

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Aviv @ October 5th, 2008 at 9:08 pm
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I think it’s safe to say that a new Macbook Pro is not far off.

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Vlad @ October 5th, 2008 at 10:07 pm
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If they dont come out with new line of notebooks on 14th I would be very upset! I just sold my macbook! And i terribly need something new!!! hoping on getting the new macbook pro!

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klash @ October 5th, 2008 at 10:19 pm
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I want steve jobs to introduce new lineup of MacBook Pros, i need it so bad and i cannot wait more longer

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herchu @ October 6th, 2008 at 8:17 am
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I feel lonely. Am I the only one that don’t want new laptops but a cheap, powerful Mac Mini or something equivalent? I really hope that Apple realize that in crisis times a good and affordable entry level product would be very welcome.

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Aviv @ October 6th, 2008 at 8:24 am
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You are definitely not alone. I personally know a lot of people who have been wishing for something like this for over two years.

Apple is usually pretty good at listening to the customer base. I wouldn’t completely rule this one out Herchu.

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rsfinn @ October 6th, 2008 at 1:06 pm
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…and a pony.

Let me just pick on one point:

“Rumors that Mac OS X Snow Leopard will be released at MacWorld 2009 have been around for a while.”

Where? Apple themselves said that Snow Leopard would be released “about a year” after it was first announced in June 2008. Anyone who thinks Apple is going to suddenly ship a new operating system revision five months or more ahead of schedule simply hasn’t been paying attention to the industry for, oh, I don’t know, about twenty-five years.

“Snow Leopard will need hardware to take advantage of all of its performance capabilities, and Apple’s upcoming notebook line should support some, or most of Snow Leopard’s future OS enhancements.”

As will most other recent hardware releases (hint: multi-processor CPUs). I wouldn’t get my panties in a bunch about this one.

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Aviv @ October 6th, 2008 at 3:01 pm
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This better? — “Rumors that Mac OS X Snow Leopard will be released addressed at MacWorld 2009 have been around for a while.”

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