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Video: Apple Debuts New iPhone Commercial “Game Changer”

Apple has recently debuted a new ad cleverly titeld “Game Changer” showcasing the iPhone 3G’s ability to run third party applications, and stream video content while you’re on the go.


Following recent commercials released by the company, Game Changer showcases the iPhone using the MLB application, which is available from the App Store. “The ad opens with “So what do you want your iPhone to be today?” It then continues to show off how the MLB.com app turns an iPhone into a “score-checker,” “live pitch updater,” or a “video highlight player.” The ad finishes with: “But any way you cut it, it’s officially a game changer,” Ars explains.

No doubt Apple will continuously push the iPhone as a platform and not just a mobile device. Commercials like this are meant to showcase the iPhone 3G in a light to consumers that they might not have otherwise though of. Previewing applications and showing consumers that they can truly do whatever they want (or whatever they want to pick from what Apple allows), is one of the major points Apple is trying to express while trying to increase iPhone market share.

[Ars Technica]
Apple – iPhone Ads

Comments [2]

2 Comments to “Video: Apple Debuts New iPhone Commercial “Game Changer””

Nate @ October 15th, 2008 at 12:01 pm
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Love how it says ’sequence shortened’ when the video plays/loads.

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FrankLament @ October 15th, 2008 at 12:03 pm
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I didn’t catch that until my 3rd time around. (in Larry David voice) –> “Pretty, pretty funny.”

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