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Apple Tops 9% Market Share, Outperforms PC Market (Again)

Proving analysts were right about Apple’s cushy market position, the Cupertino tech firm continues to increase its market share, closing in at 9%, ranking third in the US market.


According to recent data from Gartner, Apple has posted an around 30 percent increase in market share over third quarter sales numbers from the previous year holding 9.5 percent of the US PC market. Apple has now surpass Acer, moving up to the third place among PC makers. IDC (a firm specializing in the research of information technology companies and markets) claims its numbers have Apple holding 9.1 percent, still third above Acer. Both Dell and HP continue to control the market share, with Dell holding 30 percent and HP holding 25 percent.

“However, and perhaps more importantly, is the story of Apple’s steady and significant growth. Gartner’s numbers show Apple’s year-over-year growth at 29.4 percent, and IDC at 32 percent. Either way, the trend is clear. The overall growth in unit shipments for PCs in the US market is 4.6 percent. As Apple COO Tim Cook said at Tuesday’s media event, “If you look at the history, the Mac has outgrown the market for the last 14 of 15 quarters,” Ars Technica explains.

Neither research firm, IDC or Gartner have released information and numbers about Apple’s global market share. However, last year Garner reported that Apple has moved to the sixth position overall, and latest numbers lead many to believe that Apple has maintained that position.

Apple continues to lead the world with brand reputation, loyalty and overall connection with its customer base. What separates Apple from the rest of the big-tech herd is that during a substantial economic downturn, the Apple faithful will rush to retail stores while plunking down over $1,000 each on new notebooks. Apple’s new products are of tremendous value, bringing high technology directly to the consumer, and making it easy to use.

[Ars Technica]

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