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iMac Refresh Hinted, NVIDIA Unveils Desktop GeForce 9400 and 9300

NVIDIA has unveiled two new motherboard graphics processors, the GeForce 9400 and 9300. With Apple’s all-in-one iMac widely expected to be receiving a refresh in the coming weeks, NVIDIA’s new chipsets could find their way into more and more Apple products.

The higher end GeForce 9400 is the desktop version of the same GPU that Apple unveiled at the recent notebook media event. Both processors have been developed for the Intel platform, so Apple continuing to utilize its new fruitful relationship with NVIDIA makes sense. As previously reported, Apple is clearly impressed with what NVIDIA has brought to the table. Integrated NVIDIA GPU’s should continue making their way into more Apple products, especially if Apple wants to get rid of the notoriously negative gaming stigma that has plagued them for so many years.

NVIDIA explained that the latest (16-core) chips fully support high-definition Blu-Ray video, as well as allow “…parallel processing power to deliver a new level of performance for a variety of visual computing applications, including Adobe Creative Suite 4 and BadaBoom.” At the same time as improving the performance of its motherboard product, NVIDIA has managed to reduce the size of the desktop chipset by 50% from its previous model.

“We’ve combined the power of three different chips into one highly compact and efficient GPU,” said Drew Henry, general manager of MCP business unit at NVIDIA. “In doing so, we’ve redefined the level of performance people can expect from a motherboard solution to enrich visual computing experiences for mainstream systems. You can now have the performance of a discrete GPU in a small form factor PC.”

“These new mGPUs give NVIDIA a big advantage over other integrated graphics chips,” said Dr. Jon Peddie of Jon Peddie Research. “By doing so much parallel processing on a single chip, they can accelerate the new visual computing applications people are getting, and at a reasonable price. The GeForce 9400 and 9300 mGPUs set a new standard for what users should expect from today’s more mainstream desktop systems.”

Additionally, NVIDIA explains that the GPU’s offload 100% of all video processing from the CPU to the GPU! Here we can begin to see why Apple has been so impressed with NVIDIA’s new offerings. Additionally, the GPU’s support NVIDIA Hybrid SLI Technology (not to be confused with dual graphics chips), which boosts performance up to 70% above the motherboard GPU.

Apple will be reporting fourth quarter earnings numbers on Tuesday, October 21st at 2:00pm PT/5:00pm ET. If you are planning on listening to the webcast, please make sure you have QuickTime installed before the event begins.

NVIDIA – Official Statement

Comments [6]

6 Comments to “iMac Refresh Hinted, NVIDIA Unveils Desktop GeForce 9400 and 9300”

RolledUpOS'S @ October 20th, 2008 at 5:40 pm
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this makes sense given the “expected” time frame for Apple’s upcoming iMac refresh. They could use the same chipsets in the Mac pro as well. So, as long as we’re “speculating” — LET’S GO ALL OUT !!! MAC PRO BABY !!!! BRING IT !!!


Barrycake @ October 20th, 2008 at 5:43 pm
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I am not sure Apple will ever be able to get rid of that gaming stigma. It’s so engrained into PC users that Macs are “JUST NOT” for gaming. Sad, but true.


Alonzo @ October 20th, 2008 at 6:04 pm
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Is it just going to be forever until we see a new Mac Pro?


cptplanet55 @ October 20th, 2008 at 6:09 pm
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MacRumors’ buying guide says — Don’t Buy – Updates soon — Last Release — January 08, 2008 — Days Since Update 286 (Avg = 217)

check it –>


Herotia @ October 20th, 2008 at 7:53 pm
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GOD DAMNIT !!! I honestly just got my iMac like two weeks ago. Literally, 15 DAYS !!! I can’t even return it now !!! GOD DAMNIT !!! Let’s hope this skips the iMac and goes straight to the Mac Pro. Which is definitely due for a refresh.


hohoho @ October 20th, 2008 at 9:48 pm
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no biggie. Sell that piece on eBay right now !!!