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Ex Apple CEO John Sculley Comments On iPhone Success

TechRadar has a very interesting piece with ex Apple CEO John Sculley. In the article, Sculley reveals much of what he believes make Apple, the iPhone and current CEO Steve Jobs so… “magical.”

sculleyThe article dives right into the core aspects of Apple and the iPhone’s success. When asked if the iPhone is as important of a device as the hype suggests, Sculley replied: “The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs’s genius is his ability to use technology to create products that define fundamental cultural shifts. The Mac defined ‘personal technology’, and the iPhone defines ‘intimate technology’ as a convergence of communications, content and location.”

Wow, not only is he referring to the iPhone as a bigger movement in technology than the Mac, he is predicting an entire shift which is completely in-tune with Steve Jobs’ vision. Clearly, Sculley has learned.

When asked what place the iPhone will have in five years from now, Sculley said, “Cool devices like Motorola’s RAZR come and go; Steve Jobs’s creative methodology hasn’t changed since we worked together 25 years ago. It was, and is, all about ‘experience and beautiful design with no compromises’. I don’t see any mobile device company who has figured out how to replicate Steve’s design principles. What iPhone will be in five years only Steve knows, but I’ll bet it’s still the defining platform.” For the sake of fairness, I think our friend’s list from the other week deserves a quick glance.

Perhaps the most interesting part of the article is when Sculley is asked what he would do if he was currently Apple’s CEO… What would his next move be. “Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an ‘experience-based ecosystem’ as well as Apple.”

The article is definitely interesting, although it’s difficult to get rid of Sculley’s smug smile from popping up every time you read his quotes. Check it out here.

Brief John Sculley background: He was Apple’s CEO from 1983-1993 (roughly ten years). When Apple’s board fired Jobs in 1985, Sculley was running the company and the two had a “clashing” of the sorts. Additionally, he is credited with coining the term PDA (personal digital assistant).

Comments [6]

6 Comments to “Ex Apple CEO John Sculley Comments On iPhone Success”

Snark @ October 30th, 2008 at 8:14 am
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LOLOLOL !!! Oh my god… When asked what he would do if he were Apple’s current CEO.. he just said “I’d do what Steve is doing” — Oh man…. some things don’t change.


KillaBEEZ @ October 30th, 2008 at 8:22 am
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Ya know… in a way… if Sculley wasn’t such a doofus all those years ago, then we wouldn’t be where we are today… steve wouldn’t have done NeXT, we might not have OS X, and this might no be happening at all… actually, this might be a dream right now.


UTTU @ October 30th, 2008 at 8:28 am
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Sculley’s a good man… Come on… PDA !!! Personal Digital Assistant — Jeez


Geenpool @ October 30th, 2008 at 8:52 am
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People…. one word….. NEWTON


havana @ October 30th, 2008 at 9:46 am
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I would LOVE to get one of Sculley and Jobs’ old argument on tape. Like, I would pay serious money for that.


Aviv @ October 30th, 2008 at 10:19 am
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What’s serious money? I’ll dig up my archived tapes.