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Reminder: AT&T Is Not Your Friend

Partnering with Apple for the iPhone has completely changed the face of AT&T as we knew it. The brand has become rather “premium,” and the rate in which people are mindlessly switching over to the AT&T network, just to use the iPhone, is staggering. However AT&T is not Apple, and besides the almighty dollar, the two company’s intentions are not aligned.

attripoffAllowing Steve Jobs to have as much control as needed when cultivating the first iPhone was a gutsy move for AT&T (then Cingular). None of AT&T’s executives had even seen a prototype before they agreed on exclusivity, and allowing Jobs to release the iPhone exactly how he wants. While this turned out to be a game-changer for the entire world, AT&T has been riding the wave to success for far too long.

Piggy-backing off of Apple’s brand reputation and customer devotion only to turn around and nearly rape consumers is not what Cupertino stands for. With all of the recent tethering plan information being made semi-transparent, the community seems to forget that AT&T is not Apple. They simply have a business partnership. Once AT&T loses iPhone exclusivity, and most people’s contracts run out (hence they’re not forced into AT&T’s network), the playing field will be level again. The bottom line, consumers should have a choice of carriers, and while we don’t, it’s important to remember that AT&T is simply who we have to live with, for now.

For too long AT&T has been encroaching on Apple’s turf. The needed partnership for a network, and for Steve Jobs to have total control makes sense. But what is most frustrating about the situation is that loyal Apple fans who are devoted to the company’s products and user experience, are being clumped into a network that is owned by a corporation who could care less about their opinions.

Recent information has led us to believe that a new tethering option will be available for $30 on top of whatever we pay already. The information does say that “new iPhone plans may be rolled out with tethering rolled in,” so we’re not entirely sure how much more this will be based on what your setup is. Chances are, it will be relatively expensive, you won’t need to download an application from the app store, and AT&T will try to nickel and dime you for the rest of your life, while at the same time imposing limits on your bandwidth and monitoring your activity.

What is important to remember, is that this is not Apple. This is not what Cupertino stands for. This is the result of a partnership based on ancient principles kept in place to please the dinosaur executives that run AT&T. Without the iPhone, AT&T would be a different company, and as Apple fans, it’s important to remember that one day, we will have a choice.

Comments [9]

9 Comments to “Reminder: AT&T Is Not Your Friend”

theySUCK @ November 12th, 2008 at 8:54 am
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If I could write this bigger I would. HEAR! FUCKING HEAR!

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Mongolian @ November 12th, 2008 at 8:59 am
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From January 2007 until Jun 2007 I followed and tracked the iPhone LIKE A HAWK. Everyday I would call everywhere to see if any new information had been leaked or anything from anyone. The whole time I was PRAYING EVERY NIGHT that ATT would magically dissappear (Then cingular) — simply because I knew how awful their network was…

hate to say it, to myself at least: but… i told me so

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Christina @ November 12th, 2008 at 9:05 am
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If AT&T is not my friend, then why do they remind me oh so kindly to pay my bill every month?….(by turning off my phone)

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John @ November 12th, 2008 at 9:19 am
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ATT is a terrible company to both work for and do business with. The truth is that if ATT could move every job out of them US they would. They play a shell game with jobs and recently said they were brining more then 5000 jobs back to the US; however they are low paying help desk jobs at the most 13 per hour. When they take all the 70-100k a year jobs and ship them to India, China and the Philippines.
They also IN SOURCE in this country and would rather give contractor jobs to foreigners who have student Visas or H1B visas so they work in the US call centers instead of qualified people that live here. They do this to groom the customers with bad customer service and poor English so when they do OUT SOURCE over seas to India, China and the Philippines the customers would not be able to tell the difference.

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Dstar09 @ November 12th, 2008 at 10:25 am
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AT&T is the DEATH STAR !!!!!! MAY IT BURN DOWN IN FLAMES !!!!!

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Dr Jay @ November 12th, 2008 at 11:31 am
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Why all the hate? I’m a long time customer of AT&T and never had any issues. Yes, they charge more but guess what, you get what you pay for, better service, less/no dropped calls, etc. Don’t believe me? Switch to Sprint. I live in KC where the world headquarters for Sprint is located and had more drop calls than with any other carrier. I totally agree that the AT&T’s stand on tethering is bogus and takes advantage of customers. Here’s my solution jailbreak your iPhone, install PdaNet and you got tethering for ‘free’. Just my $.02.

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AnnieLOBELL @ November 12th, 2008 at 2:12 pm
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I don’ think it’s hate Dr J. It’s more like, here we are this Apple community… then Steve invents the iPhone, spends two years on it, creates the best mobile user experience ever, and then AT&T comes along and gets so involved, that they’re nickel and diming us to no end. it’s awful. and it’s not what Apple is known for. just a shame is what it is.

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Silly Sam @ November 19th, 2008 at 1:14 pm
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Substance-free article is substance-free.

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nico @ January 10th, 2009 at 2:28 pm
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Great article. AT&T is not Apple. They have been good at clumping themselves together with them though. Throw the AT&T logo at the end of every iPhone commercial and you’re sure to have some people confused.

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