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Apple Working On Enhanced (Visual) Search Results?

TechCrunch claims that they’ve received multiple reports leading them to believe that Apple is working on a search engine. Additionally, they are reporting that Google CEO Eric Schmidt may be leaving Apple’s board.

Rumors of Apple developing a search engine in order to compete with the likes of Google and Yahoo seem a bit far fetched. “…if Apple were building a search engine, they’d be hiring search experts and engineers. We’ve talked to a ton of them at all the big companies, and while some of them heard the same rumors, none have lost search employees to Apple, or heard of any specific hirings,” Michael Arrington explains for TechCrunch.

“We’ve received multiple (if thin) reports that Apple is working on a search engine of some sort,” Michael Arrington explains for TechCrunch.

Interestingly, Google has recently unveiled optimized search results for iPhone owners. So they continue to focus heavily on making sure the Google experience is on par with what the iPhone is capable of delivering. Google’s offerings are heavily integrated into Apple’s iPhone, and both company’s have a very fruitful relationship. However, Google CEO Eric Schmidt, who sits on Apple’s board, is known for sitting out of discussions involving Apple’s mobile strategy. Rumors now lead TechCrunch to believe Schmidt is leaving the board all together.

If anything, Arrington believes that some of the information held within these rumors could be true. Specifically, Apple not liking the search experience (in general) on the iPhone. This would make more sense. Apple CEO Steve Jobs has previously explained that Google has some of the “best back-end offerings in the world,” and that “Apple has some of the best front-end.” For example, Google Maps on the iPhone. Google has a tremendous mapping back-end, and Apple applied all of their “slick-interface” savvy to the application, resulting in a combination of both worlds, giving us the iPhone Google Maps application we have today.

Say Apple were to take the powerful search results and algorithms that Google has been spending years to perfect, and perhaps integrate an even slicker interface (maybe a little more visual), into the user experience? It could it be a search experience, with search results like we’ve never seen before.

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