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Unaired Apple Commercials: The Definitive List

Apple has had tremendous success over the years with their ad campaigns. Through clever marketing they have been able to shape and morph their image into an elite, premium brand. While searching for those perfect takes, some of Apple’s commercials didn’t quite make the cut.

Below is a list of some the best unaired Apple commercials available today.

Vista Nightmares

In this commercial, PC guy bangs himself against the wall as he tries to find solutions to his upgrade woes.



114,000 Viruses

In this one, PC guy tries to hide himself from viruses and spyware, while comparing the internet to a dirty public bathroom.



Unaired iChat Commercial

Apple’s marketing angle was to try and get you to, “Express yourself through iChat.”



Unaired Mail Commercial

Boy that interface is smooth and snappy. Look how fast he’s able to compose and read email messages!



Unaired Sherlock3 Commercial

Sherlock was Apple’s “finder” before we had the finder and spotlight. This commercial was targeted at helping people find themselves with “Sherlock 3″ – (Read about Sherlock at Wikipedia).



Developers Quit

PC guy explains that he has a personal message from Steve Jobs telling all developers to “quit” and rest their big brains.



And the grandaddy of them all…

This was never intended to be a commercial that would air on tv. It was unveiled to the crowd at WWDC 2007.

There’s this one as well, but it was too awful to include.

Comments [15]

15 Comments to “Unaired Apple Commercials: The Definitive List”

YES!!! @ November 30th, 2008 at 8:19 pm
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GOOD SHIT !!!! I haven’t seen half of those !!!!

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MOokie @ November 30th, 2008 at 8:24 pm
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HaHa. The last one is priceless…your right…im Phil Schiller!

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teetree @ November 30th, 2008 at 8:24 pm
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Mail and Sherlock are my favorites. The one from WWDC is rocking too though.

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Cmngmt @ November 30th, 2008 at 9:08 pm
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love it. I would like to see though some of the old, old ones if you can get your hands on any of those?

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Aviv @ November 30th, 2008 at 9:10 pm
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@Cmngmt: I’ll try, but I can’t promise I’ll be able to dig anything up in that department.

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jojo22 @ November 30th, 2008 at 9:14 pm
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@Cmngmt: what do you expect him to just call Steve Jobs and ask for the lost tapes?

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LOUg @ November 30th, 2008 at 9:18 pm
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AWESOME ! I love how he’s banging himself against the wall in “Vista Nightmares”

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Justin Paluch @ December 1st, 2008 at 3:02 pm
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The one that was “too awful” is actually a homage to the Charles and Ray Eames Powers of 10. As noted by the title of the quicktime window at the end (The Powers of Mac OS X)… that may not make it good, but it at least gives it a point of reference.

The original:
http://www.youtube.com/watch?v=BBsOeLcUARw&fmt=18

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Aviv @ December 1st, 2008 at 4:05 pm
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thx Justin — Was going to update with some more information on that. I started feeling sorry for it. But you beat me to it.

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Harold Omitts @ December 1st, 2008 at 4:12 pm
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Good piece guys. I haven’t seen 5 of those. The bottom one is my favorite.

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KA @ December 1st, 2008 at 4:13 pm
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Really good, but I can see comparing Aqua and Aero in an official ad could have got the into a bit of a hole.

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Harold Omitts @ December 1st, 2008 at 4:15 pm
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@KA: For sure it could have. It’s crazy to see how different Apple’s ads were back then. They were more like the rest of the companies in the industry. Not until the iPod did Apple really, REALLY set themselves apart in every way possible.

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Jason A. Quest @ December 2nd, 2008 at 8:02 am
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“…before we had the finder”? Um, Finder’s been part of the Mac OS since before it was called “Mac OS”. In fact, the original OS consisted of exactly two progrms: System and (you guessed it) Finder.

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C Zamora @ December 2nd, 2008 at 11:46 am
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“@KA: For sure it could have. It’s crazy to see how different Apple’s ads were back then. They were more like the rest of the companies in the industry. Not until the iPod did Apple really, REALLY set themselves apart in every way possible.”
Really! That’s the dumbest thing I ever heard. Have you not sen the “Think Different” ad campaign or the original 1984 HAL ad that aired during the Super Bowl…. in 1984???!!!

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schoolhouserock @ December 2nd, 2008 at 11:47 am
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@C Zamora: good point

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