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iPhone Developers Now Allowed to Issue Promo Copies of Apps

At long last Apple is officially allowing developers the right to issue “promotional” copies of applications free of charge to beneficiaries.

Developers had previously found it difficult to apportion promotional copies of applications, having to opt for Ad-hoc distribution or gift certificate issuance. Macrumors reports that upon App Store approval, developers will be able to dish out up to 50 promotional codes which can allow a user to download a full version of the application without cost. Such codes are currently exclusive to the U.S. iTunes store and can be accessed by selecting a “Redeem” link.

ArsTechnica had managed to speak with a few developers that were enthusiastic about the recent change. Developer Raven Zachary, noted “I think this is great—it will reduce dependency on using ad hoc distribution for friends and family as well as reviews by the press and bloggers,” adding, “This is one of the things that developers have been asking for since the launch of the App Store.” Ben Gottlieb of Stand Alone, Inc. showed similar vehemence stating, “With the addition of promo codes to our tool box, developers are now able to finally promote their apps with something a little less shady than passing around iTunes gift cards.”

While all seems hopeful, there are a few developers that feel there is room left to grow. Jonathan Wight of Touch Code stated “Now I just wish they would allow demos, too,” which was met with agreement from Gottlieb adding, “I’m sure Apple will be fine tuning this approach over the coming weeks. 50 copies seems a little constraining, given the sheer number of iPhone review sites out there.”

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