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Apple’s Future Looks Just As Exciting Without Macworld

Since news first broke that Apple would be pulling out of Macworld, headlines have been dominated by the lack of Steve Jobs’ keynote. Speculation about his health remains as potent as ever, with some analysts nearly demanding a public appearance by the CEO.

At the core of the entire situation lie some fundamental truths that make Apple’s future look just as bright, if not brighter without the Macworld Expo.

Every year as the event in January draws near, rumors and speculation about Apple’s upcoming product launch ramps up. Usually a slew of leaked images and unconfirmed, anonymous tips hit the internet in the weeks leading up to the event. Often times they’re fake, but in some cases they are completely legit. This of course has extremely adverse reactions on Apple’s bottom line. By pulling out of the Macworld Expo, Apple is attempting to solve some long standing problems that have affected the company’s ability to properly perform.

News, information and rumors that hit the web will be more credible, more substantial and will most likely be well sourced instead of random attempts at “making headlines,” which is what we often see now. This will also play into the way Wall Street reflects Apple’s position (hopefully). Apple rumors can regularly take on a life of their own and enter mainstream media. When they don’t come true, people get disappointed and everyone suffers, shareholders and investors primarily.

While a big majority of Apple’s competitors are closing their doors, filing for bankruptcy and laying off thousands of employees, Apple has managed to avoid such recoils all together. Pulling out of the annual Macworld expo, which was adversely affecting far too much of their business seems like a smooth, natural and properly executed business move. Apple would never let itself get to the point of no return, the point where layoffs or bankruptcy is their only option. Even with a debt free pile of money hovering around $25 billion, Apple needs to stay nimble and allow itself room to flex and bend at will.

The notion that Jobs is retiring tomorrow, or in the coming weeks has been blown extremely out of proportion. Apple pulling out of the Macworld Expo has been clumped together with the entire demise of the company which is completely unfounded.

Where Do We Go From Here

Tying itself down to a set annual date where the industry expects blockbuster release after blockbuster release is not a smart, efficient strategy as we move forward in this current economy. Instead, turning the tables on relentless, persistent media, rumors and speculation allows Apple to create a devoted environment with which they are in control. Even though they won’t be able to control what rumors get leaked, they will be able to control when a leaked product or service gets released, and how seemingly credible a particular rumor seems.

The days of Apple’s share being so volatile may be numbered. Back in mid 2007, a false rumor about the iPhone being delayed sent Apple’s stock plummeting while the industry watched $4 billion get shaved off Apple’s market cap. Of course, the iPhone was announced at Macworld, which put the entire product release schedule centered around a firm, unchangeable date. By pulling out of the expo, Apple is potentially creating an environment in which things like this can (hopefully) never happen again. This should immediately instill some reassurance among investors and shareholders.

It is during these tough times that analysts and pundits try and make names for themselves, build up reputations and establish devoted followers that will listen to their advice in times of uncertainty. However the bleak reality is that most of them will end up wrong with their analysis. Wall Street has never properly aligned itself with Apple’s position in the marketplace. The speculation with which most of these experts base their careers on, may soon be narrowed down to a window of well sourced writers and credible publications. In a way, Apple is embracing new media and telling Wall Street that it’s sick of the roller coaster.

It’s without a doubt that Steve Jobs’ annual keynote speech at Macworld had a certain magic to it. The evangelical visionary that helped shape the computer industry as we know it, would get up on stage and release incredible products in front of thousands of devoted fans. But when that same magic adversely affects the company’s core principles and initiatives, it is no longer a positive thing. Apple’s ability to zoom out of the current chaos and focus on the future is what makes it such a well run company. The moves being made may currently be hard to understand, and overwhelming to say the least. But if we as an industry have put so much trust in Jobs’ ability to innovate new products, we should at least have the same trust in his ability to run the company.

Comments [6]

6 Comments to “Apple’s Future Looks Just As Exciting Without Macworld”

DJ @ December 18th, 2008 at 4:28 am
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Seems to me, poor timing for the announcement is the real issue.

Much better to have had Expo, then sprung the news.

We’d have an entire year to get used to the idea, meantime Apple could organize a replacement MacUniverse of its own, coordinated across the whole AppleStore network, to keep the faithful happy.

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IanL @ December 18th, 2008 at 8:17 am
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Every year as Macworld would get closer and closer I’d always get confused as to how or why Apple was pinning itself to this January release date.. It’s right after the holidays and people are spending less money. It has just always confused me.

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smith @ December 18th, 2008 at 9:58 am
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I can’t really believe that people have gotten so wrapped up in Apple leaving Macworld. Shockwaves? Yes. Time to freak out? NO. Everything will be fine. I will honestly say.. I thought the Apple community had a little more faith in the company’s leadership abilities. It seems like 60% or more are just completely freaking out.

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oz @ December 18th, 2008 at 10:14 am
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I like this article. I know I’m looking for some positive thoughts, but I still like it. It’s reassuring. Calms me down.

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killabee @ December 18th, 2008 at 1:31 pm
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in the aftermath of this bombshell, things seem a little clearer now. less hazy. I think everything’s going to be alright. Apple needs to release another product though… soon.

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Labeli @ December 19th, 2008 at 7:58 pm
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Apple could organize a replacement MacUniverse of its own, coordinated across the whole AppleStore network, to keep the faithful happy.
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