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Apple Market Data: Mac and iPod On the Rise, iPhone Sales Slow

Reports regarding Apple’s overall sales have been making the rounds today. Morgan Stanley is issuing reports that iPhone sales have dropped significantly in the 4th quarter, while Piper Jaffray analyst Gene Munster reports healthy rises in nearly everything but the iPhone.

Small Apple LogoAccording to a new survey published by Morgan Stanley, Apple sold 1.75 million iPhone in the United States last quarter alone. Compared to Morgan Stanley’s 3rd quarter numbers, which reflect 2.3 million iPhones being sold, this is a 24% drop in units actually being moved. Morgan Stanely reiterates that sales of Apple’s iPhone dropped sharply during the Christmas quarter, when compared to sales of the September quarter when the device was originally released.

In a parallel report, long time Apple analyst Gene Munster (based on data from from market research firm NPD) told clients that Apple’s Mac and iPod product lines saw a nearly 10% rise in sales in the 4th quarter. When compared to the previous November quarter, both product families seemed to bounce back for healthier than expected sales.

What this means is that Apple really needs to begin diversifying its iPhone line. By lowering the price of the current 8GB iPhone 3G, making way for some new high-end features in more expensive models and continuing their push with global positioning, the iPhone would most likely bounce back from sluggish sales. In this economy, Apple should be making the current models cheaper, while adding on to the top-line of the iPhone product family. The early adopters like us will continue to shell out full price for more advanced features and hardware, and by reducing the cost to consumers, the bottom line benefits in turn.

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