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Apple Netbook Doesn’t Seem Likely According to Tim Cook

In today’s Q1 Financial Earnings call, COO Tim Cook, who is currently overseeing day-today activity at Apple, commented on the possibility of a sub-$500 “netbook” or lower priced device. In a nutshell, it doesn’t seem likely.

netbooksBacking up what CEO Steve Jobs has said about the netbook category, Cook reiterated Apple’s stance on such a device. “We are watching the space,” Cook explained. But currently Apple does not think that the hardware and software offerings in this space are something their customers would appreciate. “Smaller screens, cramped keyboard,” were just among some of the issues Apple sees in developing such a small or portable device.

When it comes to an entirely separate device, Apple’s stance on the netbook has remained firm for quite some time. CEO Steve Jobs has explicitly stated that the iPhone is what they offer in this space, and expanding on that product is what we should expect. The price margins between Apple’s lowest priced notebook (the white Macbook), and how they would presumably price a netbook would lead to immensely conflicting products, especially in terms of price, something that Apple isn’t particularly akin to have going on.

Interestingly, TechCrunch has recently fueled the fire when it comes to netbook rumors claiming a larger touch device is set to make its debut in the fall of 2009. They claim to have received relatively similar information from three different sources, all with close ties to the Cupertino-based company. One such informant had gone on to note,” “…expect a large screen iPod touch device to be released in the Fall of ‘09, with a 7 or 9 inch screen. Prototypes have been seen and handled by one of our sources, and Apple is talking to OEMs in Asia now about mass production.”

In a nutshell, we don’t expect a tablet-like or netbook device from Apple any time soon. But contradicting rumors do make the case for a prototype to be in existence. Instead, we expect the company to diversify the iPhone product line by adding higher end models, and lowering the price of current models (or at least this is what we’d like to see anyways).

Comments [8]

8 Comments to “Apple Netbook Doesn’t Seem Likely According to Tim Cook”

ThomasOS @ January 21st, 2009 at 3:21 pm
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Wow. Apple really has its head in its ass with this one. Unreal. They need to make a sub-$500 device immediately. People would buy that shit up all over. Maaayyyybbbeeeee $599. Maybe.

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kris @ January 21st, 2009 at 3:22 pm
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How could Apple be ignoring this market? The iPhone doesn’t have copy-and-paste ! how can it compete with a fully functional netbook? are they delusional?

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MILL @ January 21st, 2009 at 3:30 pm
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A $500 iPhone may fill the void for this product? More features? Bigger screen?

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Aviv @ January 21st, 2009 at 3:31 pm
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@Mill: Kind of like this one? http://www.macblogz.com/2008/12/28/the-next-iphone-60gb-physical-keyboard-and-a-d-pad-concept/

Great concept. Would need a lot of refining. Not to mention the horrendous camera.

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L. Becton @ January 21st, 2009 at 3:58 pm
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The entire apple notebook line is priced in such a way that the next best in the same category cost $200-300 more. Apple will eventually realize that they can have a limited feature intel atom based netbook up to 11in screen retailing at $549. I would advise them against a double sized ipod touch because a real keyboard is the preferred input method. Since a netbook should not be able to handle video editing and should be a companion to the owner’s other computing devices, 40GB storage would be plenty. Just build a solid surfing device with no professional capabilities. People who want or need more can buy a notebook. Actually, my only need for a netbook is for traveling. I don’t want the worry of dragging a big heavy and expensive laptop around. I would buy such a device from Apple, and I will buy a Linux based netbook this year if apple doesn’t release one.

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helter skelter @ January 21st, 2009 at 4:01 pm
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@L.Becton: I work with Intel. I know for a fact Apple is not using Atom. They would’ve had something lined up already. It’s not happening.

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suptown @ January 21st, 2009 at 4:45 pm
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Under $400 I’d buy one for me and my wife.

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wes winny @ January 21st, 2009 at 10:30 pm
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The $549 pricepoint I like. I could get down with that. Just give my copy-and-paste.

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