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Apple COO Tim Cook Comments on Netbook, iPhone Pricing Changes

Analyst Toni Sacconaghi of Sanford C. Bernstein & Co, has recently met with Apple COO Tim Cook, and he believes that Apple is indeed working on a Mac netbook, as well as the possibility of some iPhone price changes.

netbookosxAfter meeting with Apple’s Chief Operating Officer, Tim Cook, who has taken over for Steve Jobs while on medical leave, Apple CFO Peter Oppenheimer and marketing chief Phil Schiller, Toni Sacconaghi of Sanford C. Bernstein & Co maintains that the trio had revealed a some interesting news to look out for in the future.

According to a report over at ITworld, Tim Cook had alluded to the fact that Apple has “ideas” for a netbook as well as changes in iPhone pricing, and new handsets.

Sacconaghi went on to note that, “Tim Cook stated that since Steve Jobs announced his leave of absence, he was spending more time on new products, how Apple could take the iPhone into new markets and examining iPhone’s business model.”

The Sanford C. Bernstein & Co analyst is known to be the highest ranked computer analyst by Institutional Investor magazine and further added that, “Several interesting tidbits point to new iPhones, potentially with different pricing/price points this year.”

Apple fans have been clamoring for a netbook for some time now. The explosion of netbook sales over the last 12-16 months has really made the market seem like it’s here to stay, and not just fade away into the low-powered underworld. Apple COO Tim Cook has previously explained that, “We [Apple] are watching the space,” Cook explained. But currently Apple does not think that the hardware and software offerings in this space are something their customers would appreciate. “Smaller screens, cramped keyboard.” Furthering their stance, CEO Steve Jobs has remained adamant about the company’s offerings in this space.

There has recently been some speculation regarding AT&T’s rate plans, and that they are considering tiered pricing plans. However, the notion that these “considerations” would hold up the release of an upcoming iPhone is not so accurate. We have previously covered the future of AT&T’s cell network and how they are testing speeds up near 14 Mbps, which they hope to have ready by the third quarter in 2009. It makes much more sense that AT&T would wait on securing and stabilizing the future of its network before Apple releases another iteration of the iPhone, which could swamp AT&T’s 3G network even more.

Additionally, Sacconaghi believes that Apple shares will outperform the S&P 500 over the next 12 months, and expects new iMacs as early as next month, and new iPhone models in the summer.

Comments [14]

14 Comments to “Apple COO Tim Cook Comments on Netbook, iPhone Pricing Changes”

mantis @ February 17th, 2009 at 10:07 am
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I think a $500 netbook could blow the doors off of Apple’s competition.

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Ashoka8350 @ February 17th, 2009 at 10:13 am
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I believe more than 60% of apple Laptop and Desktop owners will buy an additional apple net book if it is around $500.00 and the best useful while traveling. I hope it comes true in few months!

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Greg @ February 18th, 2009 at 6:23 am
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What evidence do you have to support your belief?

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paulQ @ February 17th, 2009 at 10:11 am
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I don’t see how iPhone pricing could sway AT&T, or how AT&T rate plans could sway iPhone pricing. Makes no sense. Some of these analysts just confuse me.

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Dave @ February 17th, 2009 at 11:14 am
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@Ashoka8350

I will agree with you on that. If the price is right, I think that a majority of Mac users would at least be tempted to buy an additional netbook. And those that aren’t current Mac users would be enticed to make the move if they could pick one up for around $500.

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MaX @ February 17th, 2009 at 2:40 pm
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Here it is:

Next Apple moves will be Books and Games…
http://spidouz.wordpress.com/2008/09/03/next-apple-moves-will-be-books-and-games

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Affordable Electronics @ February 18th, 2009 at 4:21 am
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I highly doubt the price will be “right” knowing Apple, it will be really expensive.

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Michel @ February 18th, 2009 at 5:28 am
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I think it won’t be under $699 which is a shame becaus then it will compete with the entry level macbook.. if apple really want to go into the netbook market they must aim for $500 any higher and it will be eating up their macbook sales…

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Eric Mazzone @ February 18th, 2009 at 1:38 pm
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I believe that they would be able to capture the college market. I’m seeing many students running around with laptops, and every day I see someone that has switched to a Netbook. A few of them switching from Macs.

I’m looking at a netbook right now, and if Apple had one I get it without a second thought.

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smith @ February 18th, 2009 at 2:23 pm
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@Eric: You’d get without second thought cause you’re probably an Apple freak. They don’t need to be going after this market, they should be making their normal laptops smaller and cheaper.

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gFreak @ February 21st, 2009 at 10:26 pm
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I like, like LIKEthis proposition of 14/Mbps. In Canada one of our highest speeds is 10 Mbps..then if you WANT FASTER you pay a whole bunch-for 18mbps.

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Randy @ February 22nd, 2009 at 11:57 am
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Perhaps Apple would think of offering a down sized MacBook or MacBook Air with a 10″ screen. There are several “netbooks” that range up to this size. This would make the offering smaller then the current line. Allow for a full size keyboard, and likely set the standard for netbooks. My guess is that a 10″ MacBook (or MB Air) would weigh less, be thinner than any of the 8″ models on the market.

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Tim Holt @ February 25th, 2009 at 9:36 pm
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I have blogged about this and the sad state of Apple and education:

http://snipurl.com/cl9×0

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Ron Bannon @ March 8th, 2009 at 1:28 pm
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It’s going to have a 10 inch touch screen, and have a carbon fiber unibody. It will be so cool that you’ll even see Windows/Linux users buying it. Oh, release date? May 2009.

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