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Slow January for Mac and iPod, Sales Dip up to 14%

Not completely immune from the global financial crisis, new market data from research firm NPD group shows Apple’s slowing sales in the month of January, when compared to the same time last year.

apple_manhattanNPD’s data explains that in when compared to last January, Mac unit sales were down 6%, while even less iPod units were sold dipping 14%. In comparison to what was expected by Wall Street, Piper Jaffray analyst Gene Munster estimated that Mac sales would fall 4%, and iPod sales 11%.

In a report issued to clients on Tuesday, Munster estimates that Mac sales for the March quarter should be between 2 and 2.2 million units, and expects Apple to sell between 9 and 10 million iPods. As a report over at Fortune notes, Munster sees the overall situation as “a neutral or slightly positive,” especially considering the entire economy’s current financial crisis.

Munster also found something to cheer about in the iPod numbers, even though he now expects unit sales to fall 6% to 15% by the end of the quarter. “Given concerns regarding iPod weakness,” he writes, “we believe the segment’s in-line performance relative to Street expectations is a positive.” He was also pleased by the average price for iPods in January, which was up 4%. He had expected it to fall 3%.

While explaining that some of the information may be hard to digest from NPD’s market research, Munster believes that higher priced iPod touches in Apple’s lineup, may help to “exceed our expectations in the March quarter.”

Munster’s data holds true to the belief that Apple has remained resilient through this tough time. “In a tough economy where headlines have been dominated by layoffs, cuts and downsizing, Apple has remained focused on securing its bottom line and treading lightly with product announcements. In terms of marketing Apple has maintained a mystique around the company and its products. Even though swarms of people are demanding cheaper devices, smaller notebooks and tiny iPhones, Apple has steered clear of entering new product categories. Which in terms of volatility from a shareholder’s perspective is a good thing. There’s no reason to gamble on a new product, or revolutionizing a new product category, when consumers just are not spending money.

Munster has pinpointed a $180 target for Apple shares, which at this point seem like a distant memory. His near $200 target is one of the highest on Wall Street, and the stock has just recently bounced back from hitting 52 week lows in the high-seventies.

Comments [3]

3 Comments to “Slow January for Mac and iPod, Sales Dip up to 14%”

Affordable Electronics @ February 18th, 2009 at 4:13 am
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$180 per share is a ridiculous target in my opinion.


T B @ February 18th, 2009 at 5:33 am
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The iPod Video @ March 13th, 2009 at 12:29 pm
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I just sent this post to a bunch of my friends as I agree with
most of what you’re saying here and the way you’ve presented it
is awesome.

I also blog from time to time on this stuff. In fact, here’s an
expert from my most recent blog post…

The sales of the new iPod video are surprisingly good, taking into account the fact that no research has been made for the customer market and their needs or requirements.

The complete post can be viewed easily on the following page…

iPod Video Sales | What Do Customers Really Need?

Keep up the good work,