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The ‘commercials’ Category

Apple Breaks the Layout Again With Latest Macbook Pro Web Ads

Monday, February 23rd, 2009

Apple has been pushing the boundary with internet advertising recently. First with the iPod touch advertisement that seemed to “break” Yahoo Games’ homepage, and the latest being a new 17″ Macbook Pro “Green” series ad that once again, stretches beyond the visual site layout.
The first video is the new 17″ Macbook Pro commercial. As we [...]

Apple Releases New iPhone Commercial “Check” (VIDEO)

Tuesday, January 27th, 2009

Apple is pushing the iPhone’s potential as a software platform, and has released yet another new commercial titled “Check” showcasing how easy it is to “find an app for everything.”
Following two previous commercials (fix and read) nearly identical in composition to this one (only showcasing different apps), Apple continues to highlight the success of the [...]

Apple Releases New iPhone Commercial “Fix” (VIDEO)

Monday, January 26th, 2009

Apple has released another new iPhone commercial titled “fix.” The commercial highlights the potential the iPhone has when coupled with all of the apps in the App Store.
The commercial, which can be found on Apple’s website here, takes a clever play on the word fix. By having so many apps to choose from, anybody that’s [...]

Apple Releases New iPhone Commercial “Read” (VIDEO)

Sunday, January 25th, 2009

Apple has released a brand new iPhone commercial titled Read. The new ad showcases the iPhone’s ability to read multiple file types.

Because of the diversity in applications in Apple’s App Store, users can render and “read” many file types. It should be noted that due to heavy legal issues surrounding the genuine speed and performance [...]

Apple Unveils Two New Holiday ‘Get-a-Mac’ Commercials (VIDEOS)

Monday, December 15th, 2008

Apple has unveiled two new holiday ‘Get-a-Mac’ commercials titled “Tree Trimming” and “I Can Do Anything.” Both commercials are targeted at holiday Mac sales.

This commercial is titled “I Can Do Anything”
Apple’s ‘Get-a-Mac’ campaigns were getting slack for losing focus a while back. Many people believed that Apple had been spending too much efforts on slandering [...]

Unaired Apple Commercials: The Definitive List

Sunday, November 30th, 2008

Apple has had tremendous success over the years with their ad campaigns. Through clever marketing they have been able to shape and morph their image into an elite, premium brand. While searching for those perfect takes, some of Apple’s commercials didn’t quite make the cut.
Below is a list of some the best unaired Apple [...]

Apple Ad Banned in Britain, Black Friday Sales Have Begun

Wednesday, November 26th, 2008

UK Bans Another Apple iPhone 3G Commercial
While not the first time, another iPhone 3G commercial has been banned from ever airing in Britain because of misleading claims about network speed and performance. Back in August the Advertising Standards Authority (ASA) of the UK pulled an Apple iPhone 3G add claiming it “over-hyped the Internet capabilities [...]

New Apple Commercial Shows Intentions With Going Green

Monday, November 24th, 2008

Continuing with their efforts to produce environmentally friendly products, Apple has unveiled a new webpage dedicated to showing off their new notebook’s green innovation. Additionally, a new commercial showcasing the “Greenest family of notebooks” aired tonight.

The new webpage is titled “The new Macbooks. The world’s greenest family of notebooks.” It compliments other efforts by Apple [...]

Apple Unveils New ‘Shazam’ iPhone Ad In ‘Dilemmas’ Series

Sunday, November 9th, 2008

Apple has released another new iPhone commercial titled ‘Shazam.’ In the new commercial Apple showcases how the App Store can be used to download applications, and solve life’s dilemmas.
This commercial continues to hammer home the concept of the App Store. It’s obvious that Apple wants to make sure everybody understand how revolutionary the app store [...]

Apple Unveils New iPhone Commercial; ‘Dilemmas’

Tuesday, November 4th, 2008

Apple has recently aired a new iPhone commercial entitled “Dilemmas” where they convey the power of the app store and tackle some of life’s biggest questions, including “where should we eat tonight?”
The new ad spot showcases the food finder application Urbanspoon, to highlight the power and flexibility of the App Store and effectively “solve life’s [...]

Apple vs. Microsoft Ad Campaigns: Measuring Viral Video Performance

Tuesday, October 28th, 2008

Our friends at VisibleMeasures have put together some data regarding Apple’s ‘Get a Mac’ ads, and Microsoft’s recent $300 million ad campaign. Interestingly, Apple’s most recent ads (Bean Counter, V Word and Bake Sale), garnered twice as placements, not views as Microsoft’s ‘I’m a PC’ campaign. When comparing views, Microsoft’s ads received 1.7 million views [...]

Apple Unveils Another New ‘Get a Mac’ Commercial, Bake Sale

Tuesday, October 21st, 2008

Apple has added yet another ‘Get a Mac’ commercial to the ever expanding strike against Microsoft and Windows Vista.
Fresh off the heels of the two most recent ads, “Bean Counter” and “V Word”, which aim directly at Microsoft’s $300 million behemoth of an ad campaign, Apple has now released “Bake Sale” to follow [...]

Has Apple’s ‘Get a Mac’ Campaign Lost Focus? Time to Move On?

Monday, October 20th, 2008

Apple has recently unveiled its latest installment in the ever-popular ‘Get a Mac’ ad campaign. The two new commercials titled “V Word” and “Bean Counter,” follow Apple’s traditional direction with this campaign, directly slamming Microsoft and Windows Vista.

Reaction to the two new spots is mixed, as many readers explain that the ads are simply [...]

Apple Unveils Two New ‘Get a Mac’ Ads, Bean Counter and V Word

Sunday, October 19th, 2008

Apple has unveiled two new ‘Get a Mac’ commercials. The ads, titled “Bean Counter” and “V Word” both slam Microsoft and Windows Vista, along with Microsoft’s $300 million ad campaign.

The first commercial shown below directly slams Microsoft for spending nearly $300 million on an advertising campaign, in which Jerry Seinfeld was used to try and [...]

Video: Apple Debuts New iPhone Commercial “Game Changer”

Wednesday, October 15th, 2008

Apple has recently debuted a new ad cleverly titeld “Game Changer” showcasing the iPhone 3G’s ability to run third party applications, and stream video content while you’re on the go.

Following recent commercials released by the company, Game Changer showcases the iPhone using the MLB application, which is available from the App Store. “The [...]

Full Video: Nokia Markets Another Device as “iPhone Killer” to Attract Attention

Saturday, September 27th, 2008

Since Apple launched the iPhone, the entire mobile industry has been playing catchup. Recently Sprint and Samsung have marketed the Instinct directly as an “iPhone killer.” With a new device codenamed “tube” Nokia is expected to unveil another “iPhone killer” on October 2nd.

Because Apple’s iPhone is so overwhelmingly successful, and dominant in the touchscreen space, [...]

Microsoft’s New Ad Spot Made on a Mac. Who Would of Thought?

Friday, September 19th, 2008

Recent metadata has indicated that Microsoft’s retort to Apple’s “Get a Mac” campaign was in fact created on a Mac running Adobe’s Creative Suite 3. Following the publication of photos on Flickr showing Microsoft’s creative copy used to make the ad, the company made hasty attempts to wipe the slate clean of the humiliation [...]

Video: Microsoft Airs Two More “I’m A PC” Commercials, PC Guys Tells His Story

Friday, September 19th, 2008

In an attempt to reclaim “PC Guy” and correct his image, Microsoft has launched a new ad campaign called “I’m a PC.” The new ads start off mimicking Apple’s “Get a Mac” ads with a John Hodgman lookalike.

Like the ads previously aired by Microsoft, these commercials do not feature Vista, or even mention Windows. [...]

[Update] Video: Microsoft Airs First “I’m A PC” Commercial, Doesn’t Mention Windows

Thursday, September 18th, 2008

Microsoft has aired it’s first commercial in its new “I’m a PC” ad campaign. In attempting to reclaim the “PC Guy” image, Microsoft showcases a wide diversity of people calling themselves PC users.

Microsoft announced that it’s commercials featuring Jerry Seinfeld and Bill Gates were on hold, and that the entire campaign was going to [...]

Seinfeld and Gates Microsoft Ads Not Cancelled, Just “On Hold”

Thursday, September 18th, 2008

Looks like the internet jumped the gun yesterday when reports flooded out about Microsoft canceling their Jerry Seinfeld and Bill Gates ad campaign. New information (via Gizmodo) claims that the campaign is simply “on hold.”

Last night we reported about Microsoft cancelling its un-focused Seinfeld and Gates ad campaign. Well, apparently the campaign is not being [...]