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The ‘Microsoft’ Category

Microsoft’s ‘iPhone Killer’ Secret Prototype Stolen in Barcelona

Thursday, February 19th, 2009

One of Microsoft’s new prototypes, which was loaded with “tons” of top-secret software, features and early bugs was pick-pocketed from an unnamed executive in Barcelona, a city known for having the best thieves in the world.

Telegraph reports: But within hours of announcing the launch of Windows Mobile 6.5 at the Mobile World Congress in Barcelona, [...]

Microsoft Announces Plans to Open Retail Stores

Thursday, February 12th, 2009

A report from Reuters confirms an announcement from Microsoft that explains the company’s plans to launch a line of Microsoft branded retail stores.
Microsoft did not announce the number of stores they are planning to open, which products would be sold at the stores, or when they were planning on unveiling the first locations.
Former DreamWorks Animation [...]

Full Steve Ballmer Memo About Microsoft Laying Off Thousands

Thursday, January 22nd, 2009

In some rather dismal news, Microsoft will be laying off thousands of employees based on horribly missed expectations for Q2. The cuts will be centered around Redmond, and the full memo from CEO Steve Ballmer to Microsoft employees can be found below.
As SiliconAlley notes, the layoffs will be happening in all of Microsoft’s divisions, such [...]

Apple, Google and Microsoft Sued Over File Preview

Thursday, December 25th, 2008

Technology giants Apple, Google and Microsoft are all being sued over “file preview” functionality both in web browsers, and operating systems, that allows users to preview files before actually opening them.
Cygnus Systems is suing the three companies saying that they infringed on its patent (#7346850) which was filed back in 2001, but only granted to [...]

Microsoft Enters the App Store With Seadragon Mobile (VIDEO)

Sunday, December 14th, 2008

Microsoft has officially entered Apple’s App Store with Seadragon mobile. With intuitive scrolling, pinching, loading and data presenting techniques, the application is aimed at allowing users to browse massive amounts of data like never before.
Seadragon mobile (iTunes link) lends itself well to the cloud computing movement that has revolutionized data storage over the last [...]

Windows XP Downgrade Costs $21 More Than New Copy of Leopard

Tuesday, December 9th, 2008

Since the introduction of Windows Vista, Dell has been offering a downgrade option to Windows XP for its customers. The deadline for the downgrade option has been extended twice, and at this point costs more than a brand new copy of OS X Leopard.
Tgdaily points out that the Windows XP downgrade option is listed on [...]

Five Places Microsoft Gets It So Wrong

Tuesday, November 25th, 2008

1. Windows
For years Windows has been buggy, slow, clunky, unrefined, and rather disappointing when compared to smooth, refined operating systems with stable foundations like Linux and Mac OS X. Bottom line, Windows needs to be rewritten. It may seem impossible, but unless it’s done the OS will never be a contender in user experience. The [...]

Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M

Saturday, November 22nd, 2008

In its 2008 fiscal year, Apple’s entire advertising budget was $486 million. Comparatively, Microsoft’s entire Vista advertising budget was $300 million. While Microsoft is a much bigger company, how effective have both campaigns really been?
Lindsay Blakely over at Bnet has dug up some numbers regarding Apple’s entire annual advertising budget, and when compared to Microsoft’s [...]

Apple vs. Microsoft Ad Campaigns: Measuring Viral Video Performance

Tuesday, October 28th, 2008

Our friends at VisibleMeasures have put together some data regarding Apple’s ‘Get a Mac’ ads, and Microsoft’s recent $300 million ad campaign. Interestingly, Apple’s most recent ads (Bean Counter, V Word and Bake Sale), garnered twice as placements, not views as Microsoft’s ‘I’m a PC’ campaign. When comparing views, Microsoft’s ads received 1.7 million views [...]

Apple (AAPL) Has More Cash Than Microsoft

Friday, October 24th, 2008

Microsoft recently its first quarter revenue report, and deep within the documents, is a pretty astonishing fact. Based on the most recent information from both companies, Apple (AAPL) has more cash than Microsoft.

VentureBeat points out that while Apple closed the quarter with $24.5 billion in the bank, Microsoft is hovering around $20.7 billion when [...]

Microsoft’s New Ad Spot Made on a Mac. Who Would of Thought?

Friday, September 19th, 2008

Recent metadata has indicated that Microsoft’s retort to Apple’s “Get a Mac” campaign was in fact created on a Mac running Adobe’s Creative Suite 3. Following the publication of photos on Flickr showing Microsoft’s creative copy used to make the ad, the company made hasty attempts to wipe the slate clean of the humiliation [...]

Video: Microsoft Airs Two More “I’m A PC” Commercials, PC Guys Tells His Story

Friday, September 19th, 2008

In an attempt to reclaim “PC Guy” and correct his image, Microsoft has launched a new ad campaign called “I’m a PC.” The new ads start off mimicking Apple’s “Get a Mac” ads with a John Hodgman lookalike.

Like the ads previously aired by Microsoft, these commercials do not feature Vista, or even mention Windows. [...]

[Update] Video: Microsoft Airs First “I’m A PC” Commercial, Doesn’t Mention Windows

Thursday, September 18th, 2008

Microsoft has aired it’s first commercial in its new “I’m a PC” ad campaign. In attempting to reclaim the “PC Guy” image, Microsoft showcases a wide diversity of people calling themselves PC users.

Microsoft announced that it’s commercials featuring Jerry Seinfeld and Bill Gates were on hold, and that the entire campaign was going to [...]

Seinfeld and Gates Microsoft Ads Not Cancelled, Just “On Hold”

Thursday, September 18th, 2008

Looks like the internet jumped the gun yesterday when reports flooded out about Microsoft canceling their Jerry Seinfeld and Bill Gates ad campaign. New information (via Gizmodo) claims that the campaign is simply “on hold.”

Last night we reported about Microsoft cancelling its un-focused Seinfeld and Gates ad campaign. Well, apparently the campaign is not being [...]

Microsoft Bails on Seinfeld, Launching New Campaign to Directly Target Apple

Wednesday, September 17th, 2008

Microsoft is dumping the ill-received Seinfeld Windows campaign for something a little more focused. A campaign directly targeting, and mimicking Apple’s “Get A Mac” ad campaign

Microsoft aired two commercials which were called New Family and Shoe Circus. Although both ads commanded attention, and bounced off every tech blog on the planet, Microsoft wasn’t trying to [...]

Video: Microsoft Airs New Jerry Seinfeld Commercial, “New Family”

Thursday, September 11th, 2008

Tonight Microsoft has aired its second installment in their ridiculously irrelevant $300 Million media extravaganza. The new ad, titled “New Family” comes in at 4 minutes 30 seconds long and features Bill Gates and Jerry Seinfeld living and interacting with real people.

I’ve previously written that “The commercials do demand attention, and by attracting buzz, Microsoft [...]

Microsoft to Replicate Apple Genius Program

Friday, September 5th, 2008

If imitation is the highest form of flattery then Apple should be blushing right about now.

Microsoft has recently stated that their latest marketing campaign will include expertly trained in-store personnel. The company’s GM of corporate communications, Tom Pilla, has stated that the Microsoft representatives, dubbed “Microsoft Gurus,” will provide support and answer customer questions, [...]

Microsoft: First Seinfeld and Gates Ad Just an “Icebreaker”

Friday, September 5th, 2008

For those of you that may be at complete loss after seeing the new Windows ad, “Shoe Circus,” one Microsoft exec provides some explanation.

A recent memo from, Bill Veghte, Microsoft’s senior vice president of Online Services & Windows Business Group details to company employees that the first ad of their new campaign was merely an [...]

Video: Microsoft Airs First “Jerry Seinfeld – Windows” Commercial; Rips Off Apple

Thursday, September 4th, 2008

In response to Apple’s cut-throat “Get-a-Mac” ads, Microsoft announced that it was planning a huge $300 million dollar ad blitz, beginning with commercials set to star actor/comedian, and known Mac user Jerry Seinfeld. Tonight they aired the first commercial in the “Seinfeld-Windows” campaign.

The ad begins with Seinfeld walking through a mall, when he spots Bill [...]

New York Times: Microsoft Windows Monopoly is Slowly Eroding

Thursday, September 4th, 2008

Microsoft’s Windows Operating System continues to make billions of dollars being sold and prepackaged with new computers. However the inevitable demise of its dominant monopoly, is so apparent that even mainstream media is writing about it (via Silicon Alley Insider).

Joe Nocera write the following for the New York Times
Windows is already dying a death by [...]